From Waste to Architectural Art: Pretty Plastic @ ADI DESIGN MUSEUM

We are proud to be part of OLTREPLASTICA at the ADI Design Museum in Milan – an exhibition curated by Frida Doveil that explores how contemporary plastics are evolving towards low-impact design.

In the Revitalized section, Pretty Plastic is presented as an example of how post-consumer PVC can be transformed into long-lasting, fire-safe and fully recyclable façade materials. Our tiles show how waste can become a valuable architectural resource, supporting circularity in the built environment.

The exhibition highlights companies that are shaping a more responsible material culture. Being part of this curated selection is a meaningful recognition of the ambition that drives our work: turning waste into architectural beauty.

ABOUT THE MUSEUM

The ADI Design Museum in Milan is dedicated to the history and future of Italian industrial design. Home to the prestigious Compasso d’Oro collection – one of the world’s most influential design awards – the museum showcases exhibitions that explore the evolution of materials, innovation, and design culture.

By connecting heritage with forward-looking research, the museum serves as a meeting place for designers, companies and visitors who want to understand how design can contribute to a more sustainable and socially engaged future.

OLTREPLASTICA – How is what we have always called “plastic” changing?
5 Dec 2025 – 15 January 2026
ADI Design Museum, Milan